On "idea technology"-- Science creates ideas, science creates ways of understanding. And in the social sciences, ways of understanding ourselves. And they have an enormous influence on how we think, what we aspire to, and how we act....idea technology may be the most profoundly important technology that science gives us....we do have to worry about the theories we have of human nature, because human nature will be changed by the theories we have that are designed to explain and help us understand human beings..it is only human nature to have a human nature that is very much the product of the society in which people live.-- T E D The way we think about work is broken . Barry Schwartz
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What are the problems that need to be solved in today's world? If science creates ideas, then science creates ways of understanding. These are not rigid or fixed concepts. They are constantly changing. Social sciences have an enormous influence on how we think, what we aspire to, and how we act.

The reason for this is that human nature is not fixed. It is always changing, shaped by the society in which people live. Ideas about how people should behave or how they should think are always being changed by the ideas that scientists create.

Therefore, for a scientist to accurately describe human nature it is necessary to be very careful about what he says and does not say about people.

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